GTA 4's advertisement

Yesterday, I saw VTA bus carrying Grand Theft Auto 4's
ad.This came to a shock to me because I have never for
the life of me seen a video game ad on a bus before. Is
Rockstar really that hellbent on getting this game afloat?
Will this be GTA's last moment in the sun? Does Electronic
Arts' bid to buy Take-Two Interactive still looms over
their heads? It will be interesting to see as the release date
draws near.

Games I'm currently playing

Wii- Smash Bros. Brawl - Too awesome!!!
Wii- Trauma Center: New Blood - More challenging than
the first one.